Thursday, July 29, 2010
 
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Primetime Metered Market Ratings - Source: The Nielsen Company
Subject: Primetime Ratings 
Heading: Wednesday, July 28, 2010 
Date: 07-28-2010  
ABC
2.6/5  
NBC
4.1/7 
CBS
4.1/7 
CW
0.7/1 
FOX
3.3/6     


Ratings Analysis
The "America's Got Talent" results lifted NBC to another ratings win Wednesday night, holding off CBS, while at the other end of the spectrum, the premiere of "Plain Jane" on The CW went largely unnoticed.

NBC averaged 6.75 million viewers and a 4.1 rating/7 share for the night, narrowly beating CBS' 6.4 million and 4.1/7. FOX (5.3 million, 3.3/6) came in third. ABC (3.8 million, 2.6/5) finished fourth, while The CW drew just over 1 million viewers and a 0.7/1.

FOX and NBC each scored a 2.0 rating among adults 18-49 to tie for the demographic lead. CBS was not far behind at 1.7. ABC's 1.0 was good enough for fourth, beating The CW's 0.4.

Wednesday hour by hour:

8 p.m.

CBS: "Big Brother 12" (6.6 million viewers, 4.1/8 households)
NBC: "Minute to Win It" (5.9 million, 3.5/7)
FOX: "So You Think You Can Dance" (5.3 million, 3.3/6)
ABC: "The Middle" reruns - two episodes (4.1 million, 2.8/5)
The CW: "America's Next Top Model" rerun (1.1 million, 0.8/1)

18-49 leader: "Big Brother 12" (2.2)

9 p.m.

NBC: "America's Got Talent" results (9.5 million, 5.6/10)
CBS: "Criminal Minds" rerun (6.3 million, 4.0/7)
FOX: "So You Think You Can Dance" (5.35 million, 3.3/6)
ABC: "Modern Family" rerun (4.1 million, 2.8/5)/"Cougar Town" rerun (3.3 million, 2.3/4)
The CW: "Plain Jane" series premiere (979,000, 0.7/1)

18-49 leader: "America's Got Talent" (2.5)

10 p.m.

CBS: "CSI: NY" rerun (6.25 million, 4.1/7)
NBC: "Law & Order: SVU" rerun (4.8 million, 3.1/6)
ABC: "Castle" rerun (3.5 million, 2.5/4)

18-49 leader: "Law & Order: SVU" (1.5)


On the Air Tonight:
Prime-Time Programming Options

Thursday 7/29/10

ABC:
8:00 p.m. Wipeout
9:00 p.m. Rookie Blue
10:00 p.m. Boston Med

CBS:
8:00 p.m. Big Brother
9:00 p.m. CSI (R)
10:00 p.m. The Mentalist (R)

NBC:
8:00 p.m. Community (R)
8:30 p.m. 30 Rock (R)
9:00 p.m. The Office (R)
9:30 p.m. Parks and Recreation (R)
10:00 p.m. Law & Order: SVU (R)

Fox:
8:00 p.m. Glee (R)
9:00 p.m. So You Think You Can Dance

CW
8:00 p.m. The Vampire Diaries (R)
9:00 p.m. Moonlight (R)

Source for Ratings: The Nielsen Company 

 
   
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