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THE PROGRAMMING INSIDER by Marc Berman - A Service of Mediaweek Online

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View Current Ratings
Primetime Metered Market Ratings
Subject: Primetime Ratings 
Heading: Wednesday, July 2, 2008 
Date: 07-03-2008  
ABC
3.2/ 6  
NBC
3.6/ 6 
CBS
5.6/10 
CW
0.9/ 2 
FOX
5.8/10     


Ratings Analysis
Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night's Results, and Wednesday, July 2, 2008.


-Yesterday's Winners:
So You Think You Can Dance (Fox), Criminal Minds R (CBS), CSI: NY R (CBS)

-Yesterday's Losers (Excluding Repeats):
Celebrity Circus (NBC)

-Repeat Alert:
54 percent of last night's schedule was non-originals.


-Ratings Breakdown:
Fox led the Wednesday overnight troops care of another two-hour edition of the s-t-r-e-t-c-h-e-d So You Think You Can Dance, which averaged a 5.8 rating/10 share from 8-10 p.m. Take a look at the half-hour breakdown:

So You Think You Can Dance (Fox)
8:00 p.m. 5.2/10 (#1)
8:30 p.m. 5.7/10 (#1)
9:00 p.m. 6.0/10 (#1)
9:30 p.m. 6.2/10 (#2)

Comparably, this is slightly below its overnight average in the summer of 2007. And it will be more than enough to lead Fox to Wednesday adult 18-49 victory.

CBS finished a close second in the Wednesday overnights with its encore line-up of The Price is Right (#3: 3.1/ 6), Criminal Minds (#1t: 6.1/11) and CSI: NY (#1: 6.0/10). As I say all the time, Criminal Minds does not get the attention it deserves.

Week two of NBC's Baby Borrowers held up, with a third-place 4.4/ 8 from 9-10 p.m. Comparably, that was down by just six percent from its debut one week earlier (4.7/ 8 on June 25).

Keep in mind that most new series decline in the vicinity of 10 to 20 percent in their second week. Also on NBC was a repeat of Baby Borrowers at 8 p.m. (#3: 3.1/ 6) and the inane Celebrity Circus at 10 p.m. (#3: 3.3/ 6). If NBC was looking to recreate the classic Circus of the Stars, it missed the boat completely. Sorry, Peter Brady!

ABC finished fourth overall in the metered markets with its combination of a repeat of Wife Swap (#4: 2.7/ 5), a repeat of Supernanny (#4: 2.7/ 5) and Primetime: Crime (#2: 4.2/ 8).

Don't forget that both Wife Swap and Supernanny are moving to Friday next season. And the CW capped off the evening with repeats of America's Next Top Model (#5: 1.0/ 2) and Pussycat Dolls Present: The Search for the Next Doll (#5: 0.9/ 1).

To whet your appetite for the fall, here is what you will be seeing on Wednesday. New shows are capped.:

ABC:
8:00 p.m. Pushing Daisies
9:00 p.m. Private Practice
10:00 p.m. Dirty Sexy Money

CBS:
8:00 p.m. The New Adventures of Old Christine (new day and time)
8:30 p.m. PROJECT GARY
9:00 p.m. Criminal Minds
10:00 p.m. CSI: NY

NBC:
8:00 p.m. KNIGHT RIDER
9:00 p.m. Deal or No Deal
10:00 p.m. Lipstick Jungle (new day)

FOX:
8:00 p.m. Bones (new day)
9:00 p.m. 'Til Death (new time)
9:30 p.m. DO NOT DISTURB

CW:
8:00 p.m. America's Next Top Model
9:00 p.m. STYLISTA
Source: : Nielsen Media Research data (R = repeat)


Ratings Box:
What's Hot/What's Not

Record Opening for ABC Family's The Secret Life of an American Teenager:

The Secret Life of an American Teenager, which bowed on ABC Family on Tuesday, July 1 at 8 p.m. ET, kicked-off as the highest rated original series in the cable net's history in households (2.1 million), adults 18-34 (826,000), adults 18-49 (1.2 million) and viewers 12-34 (1.7 million). Comparably, that placed it first in the time period among all basic cable, rising to ABC Family's most-watched original series premiere ever. The Secret Life of an American Teenager also rates as ABC Family's No. 1 original series telecast on record in women 18-34 (620,000), women 18-49 (891,000) and females 12-34 (1.4 million).

New High for Oxygen's Tori & Dean: Home Sweet Hollywood:
Tori & Dean: Home Sweet Hollywood continues to ignite Oxygen, with the Tuesday, July 1st installment rising to a series-high in households (0.8 rating), adults 18-49 (514,000) and total female viewers (525,000). Tori & Dean: Home Sweet Hollywood also reached a new zenith in women 18-49 (405,000) and women 18-34 (224,000).

National Ratings in Syndication - Week of June 16, 2008:
Here are the top 10 rated programs in syndication based on households for the week of June 16, 2008:
Wheel of Fortune (CBS Television Distribution): 6.3 rating
Jeopardy (CBS): 5.3
Two and a Half Men (Warner Bros.): 4.7
Judge Judy (CBS): 4.5
Oprah (CBS): 4.2
Family Guy (Twentieth Television): 4.0
Entertainment Tonight (CBS): 3.9
Seinfeld (Sony Pictures Television): 3.5
Dr. Phil (CBS): 3.3
Wheel of Fortune - Weekend (CBS): 3.1


More 2nd Quarter 2008 Cable Network Rating Highlights:
Cartoon Network
Cartoon Network grew year-to-year in all key kid demos, including kids 2-11 (566,000: + 1 percent), kids 6-11 (358,000: + 2 percent) and tweens 9-14 (261,000: + 5 percent). Compared to first quarter 2008, growth for Cartoon Network in second quarter was more impressive at seven percent in kids 2-11, nine percent in kids 6-11, and 10 percent among tweens 9-14.

CMT
Led by the 2008 CMT Music Awards and original series Can You Duet and Mobile Home Disaster, CMT increased in second quarter among adults 18-49 in both prime-time (+14 percent) and total day (+11 percent).

TBS
TBS tied sister network TNT with a top-rated finish among adults 18-34 (581,000) in prime-time, building year-to-year by 33 percent in the demo. TBS also increased year-to-year in total day by seven percent in households, five percent in total viewers, and as much as 18 percent among adults 18-34.

TNT
TNT finished second quarter 2008 as ad-supported cable's top-rated network in total day delivery of adults 18-49 (682,000) and adults 25-54 (690,000), growing year-to-year by as much as eight percent among adults 18-49. TNT also tied sister network TBS with a top-rated finish among adults 18-34 (581,000) in prime-time.

truTV
Re-branded truTV rose to its highest rated second quarter to-date among adults 18-49, adults 25-54 and all key male demos, growing from one year earlier by as much as 18 percent among men 25-54. Comparably, this marks the network's 10th consecutive quarter of year-to-year growth among adults 18-49 in prime-time.

Source: Nielsen Media Research data


On the Air Tonight:
Prime Time Programming Options
Thursday 7/03/08

ABC:
8:00 p.m. Ugly Betty (R)
9:00 p.m. Grey's Anatomy (R)
10:00 p.m. Hopkins

CBS:
8:00 p.m. Million Dollar Password (R)
9:00 p.m. CSI (R)
10:00 p.m. Swingtown

NBC:
8:00 p.m. Last Comic Standing (two hours)
10:00 p.m. Fear Itself

FOX:
8:00 p.m. Are You Smarter Than a 5th Grader?
9:00 p.m. So You Think You Can Dance (results show)

CW:
8:00 p.m. Smallville (R)
9:00 p.m. Supernatural (R)

MY TV:
8:00 p.m. Movie: Sherry Baby (R)

ION:
8:00 p.m. Movie: Rocky IV (R)


The Podcast Series
Tune in today at MarcBerman.TV and Talk Back at PIFeedback.
Customized Sponsorship Opportunities Available
Contact Julie Galosic: 646/654-5443 or julia.galosic@nielsen.com


TV Tidbits:
Notes of Interest

Michael Imperioli Heads to Mars:
Former Sopranos mobster Michael Imperioli has joined the cast of upcoming ABC drama Men in Mars as Detective Ray Carling, a colleague of Sam Tyler (Jason O'Mara), a modern day police officer who finds himself back in the 1970s after a car crash. Life on Mars airs Thursdays at 10 p.m. ET out of Grey's Anatomy (and opposite new CBS drama Eleventh Hour and the final season of NBC's ER).

Shannen Doherty Could be Next to Return to 90210:
Beverly Hills 90210 hell-raiser Shannen Doherty, who exited the series in 1994 after four tumultuous seasons, has been approached to reprise her role as Brenda in upcoming spin-off 90210 on the CW. To-date, Jennie Garth and Tori Spelling have already confirmed their participation. 

 
   
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